Not understanding your audience means that you leave it up to Google to determine your audience.
This casts the net too wide and leaves you generating low quality leads.
MarTech businesses need to build audience focused strategies, they need to learn:
→ Who their audience is
→ What their buying journey is
→ Language that resonates with them
→ How much trust it takes before they buy
Learning all of this and developing a strategy can be challenging, thats why I help MarTech businesses create audience focused strategies.
"Our Google Ads campaigns launched by Jess are still going great after 12 months of launching them"
Ashlee Lennon
Marketing Manager